Blog
Marhaba Expo Lyon 2026
In February 2026, Belle et Voilée took part in Marhaba Expo in Lyon for the very first time. A new adventure filled with preparations, challenges and, above all, wonderful encounters!
Weeks of Preparation for Just a Few Days at the Exhibition
Before the exhibition even began, we had to plan everything: choosing the size of our stand, exploring different layouts, deciding on the number and dimensions of clothing racks… We even created a 3D layout to make the most of our space!
Then came the search for equipment, the various orders and personalized items, including our tablecloth and roll-up banner featuring Belle et Voilée's branding.
The preparation required far more work than expected, not to mention transporting our collections, setting up the stand and, once the exhibition was over, dismantling everything and packing up all the equipment.
Meeting Our Customers
For our customers, Marhaba Expo was an opportunity to finally discover Belle et Voilée beyond our online boutique. Seeing much of our collection in one place, feeling the fabrics, appreciating the true colors, trying on clothing and hijabs… A completely different experience from browsing photos online!
For us, these encounters were just as rewarding. Seeing spontaneous reactions, discovering which pieces attracted the most interest and discussing individual tastes and preferences helped us better understand our customers' expectations.
These direct conversations gave us valuable insights into our collections and fresh ideas to help Belle et Voilée continue to grow.
A First Experience That Inspired Us to Continue
Despite the many challenges, our first exhibition taught us valuable lessons and left us with wonderful memories.
A few months later, in May 2026, we continued our journey at FestiExpo Lyon, bringing our first experience and new ideas along with us.
Discover our article “Belle et Voilée in Lyon” to follow our participation in exhibitions across Lyon.
